After receiving I-can-only-imagine-the-numerous-number-of complaints, Nivea posted this rather, erm heartfelt comment:
"Thank you for caring enough to give us your feedback about the recent "Re-civilized" NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company."
Now, as an avid Nivea Cream user, I don't know, do I have to boycott Nivea from now on? Or just accept the fact that this sort of campaign could slip out of any company's marketing camp?
5 comments:
I have no words.
I'm a Jergens girl anyway.
Jergens? Don't think we have that over here. I'll have to research for options...
Aveeno, Olay, Dove?
Then there is borderline clinical strength Eucerin which is for folks with serious sensitive/dry skin issues...
Still can't believe that this idea got all the way to print and distribution BEFORE they realised how offensive it was. The mind boggles. I'm not into boycotting if I dont think it will make a difference. This is one such occassion. Even their apology shows they don't give a....
Thanks Raine, I've tried some of Dove's products, may just give them another go.
Exactly, Nsoromma, if you ask me, they probably don't see what the fuss is really about. That would explain the lame apology.
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