A few weeks ago, I was dialling my good old friend (well, if you see my phone bill that's what you'd think) ECG when I was informed that instead of dialling 021-611611 I ought to dial 0302-611611. Until then I hadn't heard about the fact that Vodafone was in the process of changing all local dialling codes, apparently to conform with international standards, despite the fact that they claim to have advertised it.
Why am I suddenly thinking of this? Well, this is the eve of the Vodafone-020-whatever party, which I am reminded of every second by a certain facebook friend/event organiser who keeps bombarding the news feed with updates on the party.
Rather than feel "oh, I wish I could make it to the party", my thoughts are wandering off to the impact of this number change. (If you haven't heard yet, Accra's dial code is now 030-2 and Tema's is 030-3 instead of the old 021 and 022 respectively, and it seems every code in Ghana has changed except Takoradi's(well, from 031 to 031-20). Here's the full list of new numbers). Imagine all the million business cards, websites, office stationery, adverts, company-branded vehicles, etc, etc that will have to be changed now that these numbers have been introduced! From what I hear (not confirmed by any authority) this number change is taking place over a three month period! I would have expected at least a year-long transition, especially considering the abovementioned expenses and the time it may take to pass on this news to personal and corporate relations abroad.
So, my dear Vodafone, I'm seeing right through your 30/30 promotion and fancy party and instead worry more about the enormous cost to Ghanaian businesses if (this is Gh after all) they decide to refresh their contact information.
What's your take on this?